Welcome to
Behind the Shine
Behind every moment of light lies an idea. In "Behind the Shine," we take you into the world of our projects: from initial sketches to luminous masterpieces. Experience how visions take shape – and illuminate spaces, brands, and stories.
What is an LED lettering and what is it used for
LED lettering is a modern form of illuminated signage that uses energy-efficient light-emitting diodes to convey a clear visual message. Whether for businesses, events, or private use, LED lettering is popular because it's eye-catching, durable, and customizable. This article will...
LED sign or neon? How to make the right choice
Anyone looking for a bright, eye-catching sign for their business, event, or home will sooner or later be faced with the question: LED sign or neon? Both options have their advantages. But which one truly suits their project, budget, and...
Neon signs: materials, colors, design
Neon signs are illuminated lettering, symbols, or designs made from either traditional glass tubes or modern LED technology. They are used to attract attention, highlight brands, or lend spaces a special atmosphere. Their vibrant colors and the ability to create...
JBL's immersive neon sign experiences 🎧
With full force: JBL's immersive neon sign experiences When brands connect with emotions, unforgettable experiences emerge – and that's exactly what JBL has achieved. The world-renowned audio brand not only delivers rich sound, but also makes a real statement with...
Neon Sign for Arosa Electronica: When light meets high altitude
LED Neon Sign for Arosa Electronica: When light meets high altitude A festival in the Alps. A neon sign that makes an impression. Every year in March, snow-covered Arosa transforms into a vibrant center of electronic music. At 2,000 meters...
Sprite Spice Club: When neon meets chili 🌶️
The Sprite Spice Club lit up Zurich – and Neonwerk was right in the middle of it all. For the unique event format by Sprite and Old El Paso, the Stadtkäserei near Zurich HB became a stage for spice, street...
Why neon is back in fashion Something has changed in recent years – what was once considered kitschy or old-fashioned now hangs in concept stores, cafes, offices, and homes: Neon is back. And not just as a short-term hype, but...
Micasa x SULA – Neon art for Milan Design Week
Some projects are special. They challenge us, push us to our limits—and ultimately make us all the more proud of the result. That was exactly how it was with our commission for Micasa x SULA . The mission: Art meets...