Illuminated signs for companies: types, advantages and selection criteria

Neon signs are one of the most effective ways to attract attention in public spaces. Whether day or night, illuminated lettering , logos, or motifs ensure visibility, recognition, and a lasting impression. In this article, you'll learn about the different types of neon signs, the advantages they offer businesses, and the key criteria for choosing one.

What is neon signage?

Before we look at the different forms and advantages, it is worth taking a look at the basic definition and functionality of neon signs.

Illuminated signs refer to electrically or electronically illuminated advertising signs that are placed on building facades, entrances, or stand alone. Their goal is to increase brand presence and provide orientation within a space. LEDs are particularly popular because they are more energy-efficient, longer-lasting, and require less maintenance than older technologies. In addition to modern systems, classic neon tubes are also enjoying great popularity, especially in the field of design and interior architecture.

Types of neon signs

Not all neon signs are created equal. Depending on the objective, location, and design concept, very different formats are used. Here we present the most important variants.

Relief letters and profile bodies

Relief letters consist of individually crafted three-dimensional letters or logos. They are either mounted directly on the facade or designed as freestanding elements. Illumination is usually provided by rear or front-facing lamps, depending on the desired effect.

Light boxes and cantilever signs

Light boxes are classic advertising media with an evenly illuminated surface. They are particularly suitable for logos and simple messages. Cantilever signs protrude vertically from the facade and are often used in pedestrian zones, where they are clearly visible from both sides.

Pylons, steles and mast systems

Pylons are tall, freestanding advertising structures ideal for driveways or industrial parks. They offer companies the opportunity to be visible from a distance. Columns and mast systems also fulfill this function and can be combined with various lighting technologies.

City light posters and cuboids

City Light Posters are backlit posters used in illuminated display cases or at bus stops. They are well-suited for urban contexts with high pedestrian traffic. Cuboid-shaped light fixtures, on the other hand, shine in multiple directions and can sometimes be installed in a rotatable manner.

Video walls and ticker tapes

Digital LED video walls are ideal for eye-catching advertising with moving content. They can be centrally controlled and flexibly adapted. Running lights and digital scrolling text are ideal for communicating regularly changing information, such as offers, times, or events.

Classic neon tubes

Neon tubes are gas-filled glass tubes that glow in various colors through electrical discharge. They are primarily used in design and artistic lighting. Despite the proliferation of LEDs, they retain their distinctive character and strong emotional impact.

Advantages of illuminated signs

Why is neon signage so attractive to many companies? In this section, we'll show you the specific benefits it offers for brand building, visibility, and profitability.

Visibility around the clock

Illuminated signs ensure a company's presence day and night. They attract constant attention, especially in busy locations like city centers or main roads. The lighting effect visually distinguishes the company from its surroundings.

Strengthening brand identity

An illuminated logo or custom-designed lettering creates a professional, high-quality, and distinctive impression. In competition with other companies, illuminated signs play a crucial role in differentiating your business and supporting the development of a strong brand.

High energy efficiency of modern systems

The use of LED technology saves energy costs in the long term and increases the lifespan of the system. LEDs require only a fraction of the power of previous fluorescent systems and can operate for up to 100,000 hours. Maintenance requirements are also significantly lower.

Design flexibility

Neon signs can be precisely customized to a company's identity. Colors, shapes, fonts, and even animated effects can be customized. Digital systems also enable the exchange of content in real time.

Improved perception at the location

A well-placed and professionally designed illuminated sign enhances a company's external image. It attracts attention, provides orientation, and builds trust. In high-traffic locations, it can even serve as a visual landmark.

Selection criteria for companies

Which neon sign is right for your business? To help you make the right decision, it's worth taking a closer look at the most important selection criteria.

Objectives and function

First, the purpose of the neon sign should be clarified. Is it to achieve maximum visibility, create emotional brand loyalty, or provide practical information for customers? The question of temporary or permanent use also plays a role.

Location and approval

The planned location not only influences size and shape, but often also brings with it legal requirements. Facades in historic zones or highly regulated urban areas are subject to special regulations. Technical aspects such as light intensity and power supply must also be considered.

Technical implementation and maintenance

Depending on the technology chosen, the effort and costs for operation and maintenance vary considerably. LED systems are particularly efficient and easy to maintain. Complex systems such as video walls require additional technical support and regular updates.

Design and readability

A neon sign only achieves its full effect if it can be quickly and clearly perceived. Clear fonts, strong contrast, and a well-thought-out layout are crucial for this. Ambient lighting and viewing distance should also be considered.

Material and processing

The choice of material influences durability, aesthetics, and maintenance requirements. Acrylic glass is inexpensive and flexible, but prone to scratches and heat. ESG glass offers greater stability and is particularly suitable for outdoor use. High-quality workmanship protects against the elements and extends the service life.

Cost benefit ratio

In addition to the initial purchase price, ongoing operating costs also play a role. A high-quality LED sign is often more expensive to purchase, but pays for itself over the years through lower energy consumption and less maintenance. Quality pays off in the long run.

Conclusion

Illuminated advertising is far more than just an illuminated company sign. It's a central element of modern brand communication, attracts attention in public spaces, and strengthens brand trust. Those who rely on good design, appropriate technology, and thoughtful placement benefit from a strong presence at any time of day.

Ready for your own luminous appearance?

Whether for a facade, trade show booth, or interior – at Neonwerk , you get customized neon signs that make an impression and are a perfect fit for your brand. Discover high-quality LED signs and customized neon solutions, designed and manufactured in Switzerland.

Get advice now – with Neonwerk for the perfect illuminated sign